CLIENT
Super7
EXPERIENCE
Branding
About
I took on the task of creating the branding for our Mummy Boy May-Nia campaign in May of 2025. This initiative was to celebrate Super7's 24th year in the toy industry.
Mummy Boy May-Nia
Super7
Process
For this project, I worked with another designer and asked for a sketch of our company mascot, Mummy Boy, while providing the direction for what I wanted. We explored multiple ideas for the background, including a 'mummy wrap' and a zoomed-out version of the Super7 storefront.
Result
For the final version of the logo, we thickened the outer lines, opened the arm, and straightened the eyeballs a bit more. We landed on the Super7 storefront for the background asset, but the final version had the store as the focal point.
