IP:
SUPER7
EXPERIENCE:
BRANDING
Mummy Boy May-Nia
about.
I took on the task of creating the branding for our Mummy Boy May-Nia campaign in May of 2025. This initiative was to celebrate Super7's 24th year in the toy industry.
process.
For this project, I worked with another designer and asked for a sketch of our company mascot, Mummy Boy, while providing the direction for what I wanted. We explored multiple ideas for the background, including a 'mummy wrap' and a zoomed-out version of the Super7 storefront.